Structure & Services
STRUCTURE & SERVICES
The Marketing Department, recognises the needs of consumers and enhances the presence of products in the market by developing and implementing appropriate strategies. ATLANTA’s team has long years of experience in the field, while constantly monitoring developments and training to successfully meet new challenges. The Marketing Department, plays an essential role in the operation of the company, with the following key responsibilities.
Designing strategic marketing plans to achieve commercial development.
Creating and managing content for all communication, promotion and advertising media.
Sales forecasting, market analysis & formulation of future sales targets.
Planning, scheduling & implementing marketing activities & creating in-store promotional materials.
Merchandising guidelines and planning charts based on Space Management & Category Management.
Search for new marketing tools, detection of market trends, monitoring of competition & development of new products.